About Rookie

Rookie Wellness came to life because Roxanne wanted to get back in shape after having her second child while working full-time. After exploring different exercises and looking into supplements, everything felt so intimidating. It should be easier for someone who was already working out regularly and trying their best.

That's how Rookie was born. We want people like us to feel like they belong and have access to high-quality products without breaking the bank. We want to simplify supplements and break down the barriers that make it hard for beginners to get started and more advanced to keep going. After all, the only way we grow is by embracing that beginner mindset.

Rookie isn't about being inexperienced; it's about being brave. It's about taking that first step today, being willing to try again tomorrow, and make lasting changes for the better regardless of where they're starting from.

So, join us at Rookie, where we're redefining the wellness industry and empowering individuals to take control of their well-being. Let's make wellness approachable and inclusive for all. Together, we can start a movement of courage, progress, and positive change.

Mission & Vision

At Rookie Wellness, our mission is to empower individuals on their wellness journey by providing accessible and inclusive health products and resources. We strive to simplify the world of supplements and inspire a beginner mindset, encouraging everyone to embrace their unique starting point and embark on a path of personal growth and positive change.

Our vision at Rookie Wellness is to create a global community where individuals, regardless of their experience or fitness level, feel confident and supported in their pursuit of a healthier lifestyle. We envision a world where wellness is not intimidating or exclusive, but rather accessible and inviting to all. Through our products, educational resources, and community engagement, we aim to redefine the wellness industry and empower individuals to take control of their well-being.

Core Values:

1. Inclusivity: We believe that everyone, regardless of their background or experience, should have equal access to health and wellness resources. We strive to create an inclusive and diverse community where individuals feel welcomed, supported, and represented.

2. Simplicity: We understand that the world of supplements can be overwhelming and confusing. We are committed to simplifying the process by offering transparent and straightforward products, backed by scientific research and tailored to individual needs. We believe in providing clarity and removing barriers to entry, making wellness more approachable for all.

3. Authenticity: We value authenticity in our brand and interactions. We believe in promoting realistic and sustainable approaches to wellness, encouraging individuals to embrace their unique journeys and progress at their own pace. We prioritize honest communication, transparency, and integrity in all aspects of our business.

4. Empowerment: We strive to empower individuals to take charge of their own well-being. We provide educational resources, expert guidance, and a supportive community that encourages personal growth and empowers individuals to make informed choices. We believe in the transformative power of small steps and the ability of every individual to create positive change in their lives.

5. Innovation: We are committed to continuous improvement and innovation in the wellness industry. We stay at the forefront of research and trends, ensuring that our products and services are always up to date and effective. We embrace new ideas and technologies to enhance the wellness experience and provide our community with the best possible solutions.